The Business Solution

Empatico is a non-profit organization that connects students around the world. This digital pen pal platform hosts meetings of classrooms in different countries, aiming to expose kids to alternative cultures.

To get this incredible, free service in front of their target audience (teachers and school administrators), I launched a campaign on Facebook & Google and leveraged job title targeting. Using this strategy, I was able to drive new leads into their website.

After a few months of scaling and optimizations, we achieved the results below:

The Results


Average cost per lead


Average cost per click


Average CPM (cost per thousand impressions)


Successful advertising campaign

Free Audit & Strategy Call

To see if we’re a good fit for each other, I offer a free audit & strategy call.

Already have an ad account? I will complete a live audit to find areas of improvement.

Don’t have an ad account? We can discuss your business objectives, and I will demonstrate exactly how digital ads can help you grow.