Empatico is a non-profit organization that connects students around the world. This digital pen pal platform hosts meetings of classrooms in different countries, aiming to expose kids to alternative cultures.

To get this incredible, free service in front of their target audience (teachers and school administrators), I launched a campaign on Facebook & Google and leveraged job title targeting. Using this strategy, I was able to drive new leads into their website.

After a few months of scaling and optimizations, we achieved the results below: