My role in the U.S. expansion of the brand was to serve as the digital strategist while executing our social advertising strategy.
To get the brand in front of chocolate lovers across the country, we partnered with a handful of influencers to create compelling content that we repurposed as user-generated ads.
Then, we developed a social funnel putting their brand and messaging in front of their ideal buyer in their target markets.
In just four months, our social advertising campaigns were able to consistently drive customers in-store, resulting in the brand’s expansion from a few stores to every Walgreens across the country.
In the process, the U.S. social accounts grew to over 10K followers, and we were able to reach over 2 million people in their target demographic on a small budget. It was a pleasure working with their team, and the campaign gave me phenomenal experience for managing a nationwide product launch.