We developed digital campaigns that leveraged creators and paid media to reach the largest possible audience of consumers to accomplish our goals.

To start, we had our creators develop content that showcased the entire consumer journey. This gave us organic content of people going in Walmart’s across the country to buy José Olé Taquitos. After purchase, the content creators were tasked with creating their own unique dinner/appetizer combination with the product.

This creative is the perfect content to distribute across the nation. Scroll past the results to see the content we used.

After the content was in place, we launched ad campaigns across Facebook, Instagram, Google, Snapchat, & Pinterest.

This approach resulted in awareness and sell-through, surpassing their sales quota for the launch by 120%. Here are all of the metrics from that campaign: