The Business Solution

To address Kaymbu’s obstacles, we conducted a comprehensive audit of their Google Ads account and landing pages. This meticulous examination revealed several key factors contributing to their lack of success.

Firstly, we discovered that all campaigns were directing traffic to the home page, despite targeting different buyer personas at various stages of the consumer journey. We recommended creating dedicated landing pages for each campaign to ensure effective messaging alignment.

Secondly, their account structure was outdated and lacked appropriate targeting. They relied solely on specific exact and phrase match keywords, limiting their exposure to potential customers. By suggesting the use of broad match keywords, we unlocked their exposure and expanded their conversions.

Thirdly, they were solely running search campaigns, overlooking the extensive platform list and reach that Google Ads offers. We proposed leveraging Performance Max, allowing them to tap into Google’s entire ecosystem through a single campaign.

Equipped with a profound understanding of the challenges, we began the partnership by fundamentally reconstructing the ad accounts based on the identified insights. This meticulous restructuring established a solid foundation for future scalability and success.

Furthermore, we harnessed the brand’s creative assets to craft compelling videos that effectively communicated their wine’s unique value proposition. We skillfully integrated clear and persuasive call-to-actions, enhancing the impact of their messaging.

Attention was also given to creating landing pages that eloquently highlighted the exceptional qualities of their software and convincingly explained why teachers across the country preferred it over competitors.

After deploying these campaigns, we adjusted the bid strategy to target cost-per-result, aligning with the brand’s desired return on ad spend (ROAS). Our aim was to achieve their dream ROAS while simultaneously lowering the customer acquisition cost (CAC).

Within three months, we successfully reduced the CAC to meet its initial target by implementing Google Ads combined with targeted landing pages.

By the end of the first year, Kaymbu went from zero customers on Google Ads to acquiring over five new clients and generating more than 25 fresh leads from new schools each month. The campaigns achieved an estimated average ROAS of 9.1x per month.

The ultimate outcome was a remarkable transformation of the brand’s struggling advertising channel into one that not only surpassed its objectives but also exhibited impressive month-over-month growth and scalability.