The Business Solution

I started by partnering with a handful of carefully selected influencers and content creators to get the brand in front of La Brea’s target audience. They were utilized to develop compelling creative that was later repurposed as user-generated ads.

Then, I had a landing page developed for the campaign, which was designed with one goal in mind: converting visitors to in-store customers.

This was accomplished by consistently guiding the visitor to a “Find Our Bread” button that would auto-populate the nearest retailer location.

Lastly, I launched a targeted paid social campaign in the brand’s key US markets across Facebook, Instagram, and Pinterest.

This campaign generated “Find Our Bread” leads at $1.77 while increasing their social followings by 432% month-over-month.

The outcome was a massive sales lift in their grocery store revenue and an eventual $850 million acquisition from a private equity firm a year after we started working with them.

Work With Me

Free Audit & Strategy Call

To see if we’re a good fit for each other, I offer a free audit & strategy call.

Already have an ad account? I will complete a live audit to find areas of improvement.

Don’t have an ad account? We can discuss your business objectives, and I will demonstrate exactly how digital ads can help you grow.