I started by partnering with a handful of carefully selected influencers and content creators to get the brand in front of La Brea’s target audience. They were utilized to develop compelling creative that was later repurposed as user-generated ads.

Then, I had a landing page developed for the campaign, which was designed with one goal in mind: converting visitors to in-store customers.

This was accomplished by consistently guiding the visitor to a “Find Our Bread” button that would auto-populate the nearest retailer location.

Lastly, I launched a targeted paid social campaign in the brand’s key US markets across Facebook, Instagram, and Pinterest.

This campaign generated “Find Our Bread” leads at $1.77 while increasing their social followings by 432% month-over-month.

The outcome was a massive sales lift in their grocery store revenue and an eventual $850 million acquisition from a private equity firm a year after we started working with them.