The Business Solution
To get the brand in front of La Brea’s target audience, I started by partnering with a handful of carefully-selected influencers and content creators. They were utilized to develop compelling creative that was later repurposed as user-generated ads.
Then, I had a landing page developed for the campaign, which was designed with one goal in mind: converting visitors to in-store customers.
This was accomplished by consistently guiding the visitor to a “Find Our Bread” button that would auto-populate the nearest retailer location.
Lastly, I launched a targeted paid social campaign in the brand’s key US markets across Facebook, Instagram, and Pinterest.
This campaign generated “Find Our Bread” leads at $1.77 while increasing their social followings by 432% month-over-month.
The outcome was a massive sales lift in their grocery store revenue and an eventual $850 million acquisition from a private equity firm a year after we started working with them.
Free Audit & Strategy Call
To see if we’re a good fit for each other, I offer a free audit & strategy call.
Already have an ad account? I will complete a live audit to find areas of improvement.
Don’t have an ad account? We can discuss your business objectives, and I will demonstrate exactly how digital ads can help you grow.