To get the brand in front of La Brea’s target audience, I started by partnering with a handful of carefully-selected influencers and content creators. They were utilized to develop compelling creative that was later repurposed as user-generated ads.

Then, I had a landing page developed for the campaign, which was designed with one goal in mind: converting visitors to in-store customers.

This was accomplished by consistently guiding the visitor to a “Find Our Bread” button that would auto-populate the nearest retailer location.

Lastly, I launched a targeted paid social campaign in the brand’s key US markets across Facebook, Instagram, and Pinterest.

This campaign generated “Find Our Bread” leads at $1.77 while increasing their social followings by 432% month-over-month.

The outcome was a massive sales lift in their grocery store revenue and an eventual $850 million acquisition from a private equity firm a year after we started working with them.