To get the brand in front of their target audience, we started by partnering with a handful of influencers and content creators to develop compelling creative that we eventually repurposed as user-generated ads.
Then, we constructed a landing page for the campaign designed with one goal, converting visitors to in-store customers.
This was accomplished by consistently guiding the visitor to a “find our bread” button that would auto-populate the nearest location across the country.
Lastly, we launched a targeted paid social campaign to the brand’s key markets in the US across Facebook, Instagram, and Pinterest.
This campaign generated “find our bread” leads at $1.77 while increasing their social followings by 432% month over month.
The result was a massive sales lift in their grocery store business across the country and an eventual $850 million acquisition from a private equity firm a year after we started working with them.