To address this challenge, I conducted a comprehensive audit of their Facebook Ads account, enabling me to uncover the underlying reasons for their lack of success. Armed with this valuable insight, I initiated a strategic partnership aimed at overhauling their ad accounts and establishing a holistic, full-funnel structure.

One of the key steps I took was leveraging user-generated content (UGC) to craft compelling videos that effectively communicated the unique value proposition of RentReporters’ products. By incorporating clear calls-to-action, I ensured that the messaging resonated with their target audience. You can see some examples of this creative below.

Additionally, I revamped the targeting strategy across the account by deploying new ad creatives tailored to specific audience segments. Simultaneously, I implemented highly effective Google search campaigns that captured individuals displaying clear intent for RentReporters’ services.

Once these campaigns were operational, I employed a target cost-per-result bidding strategy, which allowed us to optimize toward RentReporters’ desired customer acquisition cost. In a remarkably short period, I successfully reduced the CAC to their target goal with Facebook Ads and Google Ads.

Within a month, not only had I achieved the desired CAC, but I had surpassed it by 25%, all while increasing the spend on the ad account. This exceptional performance continued into the second month, as I consistently outperformed their target CAC and witnessed exponential growth, month after month.

Overall, we saw a 93% reduction in conversion costs and a 230% increase in profitable ad spend.

Thus, the previously struggling advertising channels of RentReporters have undergone a remarkable transformation, consistently exceeding their goals and resulting in rapid scalability.