One of the keys to successfully running campaigns for the Google Ads Grant is making sure you hit their benchmarks each month so you maintain the grant.

This includes maintaining a click-through rate of over 5%, no single keyword ad groups, removing keywords that have a quality score below 2, and maintaining valid conversion tracking across your account.

To accomplish this, I did a deep research phase to understand their target market. This led to a robust keyword list for us to target in their campaigns.

With this list, I built out multiple campaigns leveraging broad, phrase, and exact match keywords across the account.

After launch, I completed my daily optimization practices to make sure we hit the benchmarks. This includes optimizing/removing keywords with low-quality scores and low click-through rates. Finding new keyword opportunities in the search queries, and overall improving their performance with advanced techniques.

After a few months of scaling and optimizations, we achieved the results below: