Competing in a competitive market requires a great service and amazing testimonials to support that service. Lucky for me, True Dermatology has done an incredible job accumulating reviews on their Google My Business page with over 200 reviews and a 4.8-star rating.

Complimented with a professional website, I completed an analysis phase to see what areas of the city historically patients have come from. Next, I dove into a keyword research phase to find all p[potential search queries consumers in NYC enter when trying to find a dermatologist.

With the plan in place, we launched a highly specific Google Ads campaign to their target audience achieving the following results making Google Ads a new, reliable patient acquisition channel.