The Business Solution

Veestro had created profitable marketing channels through Facebook and Google but had not yet considered expanding into other social media platforms.

After reviewing their analytics, I noticed that 21 to 34 year-olds accounted for a large percentage of their monthly revenue.

On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. This fact alone made it the perfect channel to test for advertising expansion.

Creative in the 5 to 15-second range performs best on this platform, so I repurposed their top-performing creative on Facebook & Instagram stories for Snapchat Ads.

Then, I launched a full-funnel campaign that leveraged lookalike audiences and interest targeting to position their product in front of the right demographic. After a few months of scaling and optimizations, we achieved the results below:

The Results


Return on ad spend across Snapchat


Average cost per purchase


Average CPM (cost per thousand impressions)


Successful channel expansion

Free Audit & Strategy Call

To see if we’re a good fit for each other, I offer a free audit & strategy call.

Already have an ad account? I will complete a live audit to find areas of improvement.

Don’t have an ad account? We can discuss your business objectives, and I will demonstrate exactly how digital ads can help you grow.