Veestro had created profitable marketing channels through Facebook and Google but had not considering expanding into other social media platforms.
After reviewing their analytics, we noticed that the age group from 21-34 accounted for a large percentage of their monthly revenue.
Considering on any given day, Snapchat reaches 41% of all 18 to 34-year-olds in the United States, it was the perfect channel to test for revenue expansion.
Creative in the 5 – 15 second range performs best on the platform, so we repurposed their top-performing creative on Facebook & Instagram stories for Snapchat Ads.
Then we launched a full-funnel campaign leveraging lookalike audiences and interest targeting to put their product in front of their target audience. After a few months of scaling and optimizations, we achieved the results below: