Veestro had created profitable marketing channels through Facebook and Google but had not yet considered expanding into other social media platforms.

After reviewing their analytics, I noticed that 21 to 34 year-olds accounted for a large percentage of their monthly revenue.

On any given day, Snapchat reaches 41% of all 18 to 34 year-olds in the United States. This fact alone made it the perfect channel to test for advertising expansion.

Creative in the 5 to 15-second range performs best on this platform, so I repurposed their top-performing creative on Facebook & Instagram stories for Snapchat Ads.

Then, I launched a full-funnel campaign that leveraged lookalike audiences and interest targeting to position their product in front of the right demographic. After a few months of scaling and optimizations, we achieved the results below: